Coors Water is not so Rocky Mountain High

Photo is of Coors Light logo

"...brewed with pure Rocky Mountain spring water."

Heard that phrase before? If you're an adult, someone who watches television, or just been an American in the last few decades, you've probably heard this catch phrase numerous times through advertisements for Coors beers. Hell, Coors Light even has "Rocky Mountains" right on their can that turn blue to tell the consumer that the beer is cold.

But ask yourself, if Coors Light is the second most consumed beer in America, are they able to bottle all those beers in the Rocky Mountains alone? Or course not.

Albany, Georgia; Irwindale, California; Elkton, Virginia; Fort Worth, Texas; Trenton, Ohio; and Milwaukee, Wisconsin are all bottling plant locations for various styles of Coors beers beyond the Golden, Colorado plant. Not exactly cities that give you the mental picture as having the same quality water as the Rocky Mountains.

If you take a tour at a Coors owned facility, they don't like when you ask questions such as, "Do you guys truck in the water from the Rocky Mountains?" You will get a dirty look. I can attest to this personally.

Now, I'm not saying that Coors had to advertise that they use water from Fort Worth, Texas, which may conjure up images of cow-fields and manure, but saying they use Rocky Mountain water is a misleading image that they plant in their potential customers heads.

That's not to say they're the only beer company that does this. A beer I like, Blue Moon, comes off as being a "craft beer" even though it is mass produced and released all over the country as well. Oh wait, Blue Moon is made by MillerCoors, parent company to Coors beers. That said, it's not uncommon for beer companies to mislead their customer base, but being the second most consumed beer in America means that MillerCoors may be one of the biggest perpetrators of misleading their customer base. 

Now if you like the Coors brand beers, go head, keep drinking them up (responsibly), but for those of us, such as myself, who live in Southern California, just know that you're probably drinking pure Irwindale water and not Rocky Mountain spring water.